Connect & Discover

The Tupper Lake Brand

The Tupper Lake brand is based on data and research resulting from a comprehensive, collaborative study, along with the vision shared by Tupper Lake's stakeholders and residents. The brand logo, colors, and fonts reflect the experiences and characteristics that make Tupper Lake a unique and compelling travel destination.  

Branding Guidelines

Through the implementation of the new brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate Tupper Lake from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Tupper Lake brand. However, to maintain a strong and effective identity means that the brand elements must be presented in a consistent manner. 

Download Branding Guidelines Download Image files Download Vector files Download "Made In Tupper" files

Additional information:

Tupper Lake Brand Image Study 


If your proposed usage is not covered within these guidelines, or you have any questions, please contact the Regional Office of Sustainable Tourism (ROOST) for assistance before proceeding with design or production. 

Contact the Regional Office of Sustainable Tourism: