Digital Marketing Workshops

Free Digital Marketing Workshops

Want to better reach your customers online?

Discover some of the most important aspects of Digital Marketing in a FREE 2-part digital marketing workshop.

Session 1: Social Media Strategy 101

February 7, 2017 - 6pm

The Community Room of the Goff-Nelson Memorial Library
41 Lake Street, Tupper Lake, NY 12986

The Social Media Strategy Workshop will touch on several best practices for Tupper Lake businesses to use and implement on their own social channels. This session assumes attendees have a basic knowledge of social media and will spend a limited amount of time reviewing fundamentals, such as account and profile creation. 

Given the breadth of social media channels, this one-hour session will focus on Facebook and Instagram. These two particular channels are not only imperative for all businesses, but are a significant mix within tourism and destination marketing, of which a large majority of Tupper Lake businesses fall.

Session 1 Topics:

- Social Network Users/Current Statistics Of Social Media Use

- How To Build A Social Strategy (Who? Why? What?)

- A Dive Into Facebook/Instagram

- Creating A Brand Voice And Its Importance

- Best Practices Of Media Use (photos/videos)

 -Analytics And Reporting

Presented By: The Town of Tupper Lake, AdWorkshop & ROOST.

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Session 2: Website Best Practices 101

February 16, 2017 - 6pm

The Community Room of the Goff-Nelson Memorial Library
41 Lake Street, Tupper Lake, NY 12986

The session will focus on a business's online presence, including best practices for website design and user experience, importance of search engine optimization (SEO) and the impact it has on business, content strategy, and website analytics. 

Attendees will walk away with a new understanding of how their websites can positively impact their small business. Upon finishing this session, each attendee may identify one or more ways they can improve their website to better reach their customers. 

Session 2 Topics:

- Content/Navigation/Goals Of Site

- Ongoing Maintenance

- Analytics

- SEO Best Practices

- Future Friendly Design

Presented By: The Town of Tupper LakeAdWorkshop & ROOST.

These programs are FREE and open to the public, pre-registration is required, see registration form below. 

This program has been made possible thanks to a 2015 Town of Tupper Smart Growth Grant awarded by the NYS Department of Environmental Conservation. Learn More

In addition to the digital marketing workshops, Tupper Lake businesses are invited to apply for website improvement services. Deadline to apply is February 22, 2017.

Download The Smart Growth Grant Website Application Packet

Digital Marketing Workshop Workshop Registration:

Pre-Registration is requested -- please sign up here.

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